The Website Optimisation module will explore how to build and publish a well-designed, high-performing and optimised website that is aligned with your business goals.
You will use the key components of web design to design, create and publish an effective website and choose the most suitable hosting option based on budget and business goals.
At the end of the Website Optimisation module, you will know how to improve user experience through A/B testing, mobile- first design and UX and UI optimisation.
This module will help you understand how
to use your website for insight, tracking, measurement and data capture using metrics and tools.
Topics covered include:
The Purpose of Website Optimization
Components of Website Design
• UX versus UI
• UX and UI Principles • Assess UX
• Improve UX
• Optimize a Website
Website Hosting Options
Build a Website Measure
• Create a Layout For Your Site
Web Design & Content
Mobile First Design
• Website Metrics
• Evaluate a Website • Monitor and Report