UX and Website Design Course Overview

With a focus on career-ready learning, and delivered through a blend of essential reading, case studies and useful toolkits, this course will quickly make you familiar with the core principles and best practices in UX and Web design.

• 5 Interactive Modules.

• Associate Level Certification.

• 11 Hours self-paced learning content.

• FREE DMI Membership included.

• Practical Toolkits and Templates.

Key skills and competencies you will gain

Web Design & Optimisation Problem-Solving UX Design Graphic Design Principles

Search Engine Marketing Project Management Google Analytics

Module 1 - Website Design and Problem-Solving (1h 36mins)

In this module we’ll show you the questions you need to ask when creating your website. We show you how to measure what happens when customers visit your site, and how to improve their experience.

Knowledge Gain:

Web Design and Website Optimization  | Publishing a Basic Website  | Importance of User Experience  | 5 Usability Principles that make visitors stick  | Enhancing Your Problem-Solving Skills  

Case Study:

Slack: Blowing Up the Business Communications Realm

Module 2 - Design-Led Websites and eCommerce (3h 21mins)

Your visitors are far more likely to become paying customers if you give them an easy to use experience. This module teaches you to think like your customers, and how to solve their problems.

Knowledge Gain:

The Principles of UX Design  | Visual Design: Best Practices  | UX Patterns for Web Design   | The Power of Design-Led Content Marketing   UX Prototyping and Testing   | Implementing Good UX Design  

Toolkits Included:

• Do Your Webpages Pass the Five-Second Usability Test?

• Optimizing an eCommerce Website Design and UX

• 4 Simple Steps For Easy, Affordable eCommerce Success
  

Case Study/Webinar:

• Setting up an eCommerce Business

• ASOS: Setting the Trend with Innovative Digital Strategies

• Amazon and eBay: Learning from the Online Retail Giants

Module 3 - Graphic Design and Creative Skills (1h 33mins)

From imagery to sales copy, this module teaches you how to deliver brilliant, eye catching creative that resonates for your customers.

Knowledge Gain:

Enhancing Your Creativity  | Graphic Design Principles and Best Practices  | Design Foundations: Brand Guidelines and Consistency  | Designing and Building Graphics  

Toolkits included:

• Content Ideation Template

• Style Elements Template and Worksheet

Case Study/Webinar:

Glossier: A Thoroughly Modern Beauty Brand

Module 4 - SEO for Websites (2h 12mins)

Learn how your customers find and interact with your website. Learn to improve user journeys and build a mobile friendly experience your visitors.

Knowledge Gain:

Inbound Channels: Search Engine Marketing  | The Growth of eCommerce – and How to Optimize a Website for Mobile  

Toolkits included:

On-Site SEO Audit Handbook

Case Study/Webinar:

Why SEO is Changing and How Best to Respond

Module 5 - Tracking Websites and Project Management (2h 7mins)

Your website looks and feels great, but do you know if your customers feel the same? Here, we teach you how to research their behavior with Analytics, and set clear identifiable goals for your site.

Knowledge Gain:

Project Management | Creating and Configuring a Google Analytics Account | The Best Analytics Tools for Digital Marketing  | 3 Ways Little Data Trumps Big Data for Delivering a Superior User Experience  | Setting Goals with Google Analytics 

Toolkits included:

• One-year Gantt Calendar Template

• Funnel Conversion Reporting Toolkit

Case Study:

Tinder: Taking Dating into a Dystopian Future?