Search Engine Optimization Course Overview

With a focus on career-ready learning, and delivered through a blend of essential reading, case studies and useful toolkits, this interactive short course will teach you the benefits of how your website content, mobile optimization and usability will improve your overall website performance and more.

• 5 Interactive Modules. 

• Associate Level Certification.

• 9 Hours self-paced learning content. 

• FREE DMI Membership included.

• Practical Toolkits and Templates.

Key skills and competencies you will gain

Search Rankings  | Website Performance  | Data Analysis and Forecasting  | Problem-Solving

On-Page and Off-Page SEO  | Strategy and Evaluating  | Visualizing and Reporting Data  | Agile Thinking

Module 1 - Getting Started with Search Ranking (1hr 10mins)

An introduction to the fundamentals of SEO and gaining the coveted #1 position in search results.

Knowledge Gain:

Fundamental Principles of SEO 

Toolkits included:

The Complete Guide to On-Page and Off-Page SEO

Expert Insights:

• Improving your Search Presence with Joe Williams

• The Key Elements of SEO - A Visual Guide

• Why SEO is Changing and How Best to Respond

Module 2 - Problem-Solving and Improving Website Performance (1hr 40mins)

Develop your knowledge of SEO by focusing on improving website performance and problem-solving.

Knowledge Gain:

Improving Technical SEO  | Implementing SEO in a Mobile Environment   | Problem-Solving Skills | Enhancing Your Problem-Solving Skills

Toolkits included:

• 5 Usability Principles That Make Visitors Stick (and Boost Your SEO)

• 3 Ways to Create Mobile-friendly Content

Module 3 - Optimizing On-Page and Content Performance (2hr 30mins)

Let google - and your customers – quickly understand your website by focusing on-page optimization and content performance.

Knowledge Gain:

Improving On-page Optimization | Keyword Research  

Toolkits included:

• On-Site SEO Audit Handbook and Toolkit

• Five Steps to Picking Profitable Keywords

• Aligning Keywords and Existing Content
  

Expert Insights:

• Voice Search Webinar: Presentation

• Booking.com: A 5-Star Marketing Performance

Module 4 - Collaboration - Enhancing Off-Page and Local SEO (1hr 52mins)

Develop your knowledge of SEO by focusing on off-page optimization, local SEO, and collaboration techniques.

Knowledge Gain:

Improving Off-page Optimization | Successful Collaboration  | Improving Local SEO  

Toolkits included:

• Guest Blogging Guide and Toolkit

• 5 Tactics to Get Great Customer Reviews

• Offline-Online Attribution with Google Maps

Module 5 - Strategy and Evaluating Performance (2hr 06mins)

Deepen your knowledge of SEO by focusing on strategic SEO practices, and ways of evaluating the performance of SEO campaigns and content.

Knowledge Gain:

Implementing Strategic SEO Practices | Measuring and Reporting SEO Campaigns  | Evaluating the Performance of SEO Content  

Toolkits included:

• Targets and KPIs - Essential Toolkit

• Content and Channel Matrix Template

• Getting your Search Marketing Campaign up and running
  

Case Study/Webinar:

SEO Webinar with Joe Williams Q&A