Email Marketing Course Overview

With a focus on career-ready learning, and delivered through a blend of essential reading, case studies and useful toolkits, this course will quickly immerse you into the world of Email Marketing

• 4 Interactive Modules.

• Associate Level Certification.

• 11 Hours self-paced learning content.

• FREE DMI Membership included.

• Practical Toolkits and Templates.

Key skills and competencies you will gain

Data Strategy  | Email Strategies  | Time Management  | Copywriting

Email Content  | Testing and Optimization  | Email Metric Reporting

Module 1 - Data Strategy (3h 59mins)

An effective email strategy is underpinned by solid data management and segmentation.

Knowledge Gain:

Developing an Email Strategy  | Managing Email Data | Growing an Email Subscriber Database 

Toolkits:

• Buyer Persona Template

• The Definitive GDPR Checklist for Marketers

• All About the California Consumer Privacy Act (CCPA)

Case Study:

• Email Marketing Strategy, the Ultimate Blueprint

• The Skimm: Disrupting News Media and Making Email Cool Again

Module 2 - Crafting Content and Managing Time (2h 11mins)

Develop your knowledge of email marketing by learning how to craft timely email content that increases open rates and conversions.

Knowledge Gain:

Creating Email Content  | The Anatomy of an Effective Marketing Email | 4 Tips for Crafting the Perfect Email Subject Line | Managing Your Time Effectively 

Toolkits:

• Email Content & Copywriting Checklist

• One-year Gantt calendar template
  

Case Studies:

Netflix: A Marketing and Business Powerhouse

Expert Insights:

Peak Seasonal Sales Planning to Maximize Revenue

Module 3 - Creativity and Designing Content (2hr 24mins)

Learn how to design visually appealing content that resonates with your customers.

Knowledge Gain:

Enhancing Your Creativity | Designing Emails | Integrating Email Features | The Essential Guide to Optimizing Your Emails for Mobile | Graphic Design Principles and Best Practices | Design Foundations: Brand Guidelines and Consistency 

Toolkits:

• Content Ideation Template

• Brand Style Elements Template

Case Study/Webinar:

Lego: The Building Blocks of a Modern-Day Superbrand

Module 4 - Testing, Optimization, and Automation 2h 21mins

Discover the power of testing, optimizing your email strategy. Also, learn about the growing importance Marketing automation.

Knowledge Gain:

Testing Email Campaigns | 5 Key Email Metrics You Should Be Tracking  | Key Concepts in Marketing Automation  | A Practical Guide to the Top Email Marketing Automation Tools

Toolkits:

• Email Marketing Campaign Results Dashboard

• Email & Social Media Campaign ROI Calculator
  

Case Study/Webinar:

Salesforce: From Humble Beginnings to Major Global Impact