eCommerce Course Overview

With a focus on career-ready learning, and delivered through a blend of essential reading, case studies and useful toolkits, this course will quickly make you familiar with the core principles and best practices in eCommerce.

• 5 Interactive Modules.

• Associate Level Certification.

• 11 Hours self-paced learning content.

• FREE DMI Membership included.

• Practical Toolkits and Templates.

Key skills and competencies you will gain

Principles of UX  | eCommerce  | Inbound and Outbound Channels  | Agile Thinking

Customer Experience  | Conversion Optimization

Module 1 - Websites and UX (2h 56mins)

Understand how the design of your website can effect on how your customer choose to buy from you.

Knowledge Gain:

Key Features of E-Commerce Websites   | Importance of User Experience  | The Principles of UX Design  

Toolkits included:

• UX Writing for eCommerce Sites: A Practical Guide

Case Study/Webinar:

• Setting up an eCommerce Business

• Amazon and eBay: Learning from the Online Retail Giants

• ASOS: Setting the Trend with Innovative Digital Strategies

Module 2 - SEM and Sales Channels (2h 37mins)

Before your customers buy, they first have to find you. In this module you’ll how to attract your customers using search, social media and other digital tools.

Knowledge Gain:

Inbound Channels: Search Engine Marketing   | Optimizing a Paid Search Campaign   | Inbound Channels: Email, Affiliate, and Automation  

Toolkits included:

• Content and Channel Matrix Template

• A Quick-Start Guide to Google Shopping
  

Expert Insights:

• SEO Content and Social Media

• Optimizing a Paid Search Campaign

• How to Drive Sales with Affiliate Marketing

Module 3 - Traffic, Awareness and Consideration Channels (1h 37mins)

Customers can reach your website through a range of channels. Some deliver high conversion rates, others bring customers looking to browse. In this module, we show you how to choose the best marketing channel for your business goals.

Knowledge Gain:

Inbound Channels: Social and Content   | Outbound Channels: Display and Video Advertising   | The Best Social Media Metrics to Focus on 

Toolkits included:

• Buyer Persona Template

• Digital Marketing Budgets - The Full Toolkit
  

Expert Insights:

The Best Digital Marketing Channels with Mark Evans

Module 4 - Conversion Rate Optimization (2h 12mins)

How do you turn users to customers? We show you how to set up your website analytics to track and optimize your conversion rate, and understand which channels are best for your business.

Knowledge Gain:

Creating E-Commerce Conversion Opportunities   | A Complete Guide to eCommerce Conversion Optimization   | Reduce Your Shopping Cart Abandonment Rates  

Toolkits included:

• Targets and KPIs - Your Essential Toolkit

• Funnel Conversion Reporting Toolkit

• Channel Performance Tracker

Case Study/Webinar

Booking.com: A 5-Star Marketing Performance

Expert Insights:

Omni-Channel Marketing with Derek Liddy

Module 5 - Improving the Customer Experience (1h 59mins)

This module teaches you how to understand and maximise customer satisfaction. You’ll learn how to map the customer experience and adapt your business and website to suit their needs.

Knowledge Gain:

The Basics of CX   | Agile Thinking   | Changing the Customer   | Experience Enhancing Your Creativity 

Toolkits Included:

• Seasonal Planning Checklist and Calendar

• One-Year Gantt Calendar Template

Case Study/Webinar:

• Glossier: A Thoroughly Modern Beauty Brand

• eCommerce Webinar Q & A

Expert Insights:

Optimizing an eCommerce Website: Design and UX