Digital Strategy Course Overview

With a focus on career-ready learning, and delivered through a blend of essential reading, case studies and useful toolkits, this course will quickly make you familiar with the best practices in digital strategy.

• 4 Interactive Modules.

• Associate Level Certification.

• 11 Hours self-paced learning content. 

• FREE DMI Membership included.

• Practical Toolkits and Templates.

Key skills and competencies you will gain

Strategic Thinking |  Buyer Personas |  Digital Marketing Budgets  |  Basics of CX

Risk Assessment  |  Presentation Skills  |  Channel Marketing

Module 1 - The Customer and Your Brand Story (2h 09mins)

Focus on the customer and celebrate your brand story.

Knowledge Gain:

Your Brand Story  |  Becoming a Strategic Thinker  |  The Basics of CX  |  Buyer Personas 

Toolkits:

Buyer Persona Template

Case Studies/Webinar:

• Spotify: The Great Audio Disruptor

• 3 Ways to Make Your Brand Legendary, Star Wars-Style
  

Expert Insights:

Launching and Running a Global Digital Marketing

Module 2 - Setting a Budget, Nurturing a Team, and Assessing Risk (3h 14mins)

Deepen your skills in financial control and team management

Knowledge Gain:

Planning a Digital Marketing Budget  |  Composition of the Modern Digital Marketing Team  |  Setting a Digital Marketing Budget  |  The Risks with Digital  |  Laws and Guidelines  |  All About the California Consumer Privacy Act 

Toolkits:

• Digital Marketing Strategy - Research Template

• Digital Marketing Budgets - The Full Toolkit

• Plan your Campaign Strategy with our Seasonal Checklist

• The Definitive GDPR Checklist for Marketers

Case Study/Webinars:

Johnson & Johnson: Big Pharma Pioneers on the Front Line

Module 3 - Channel Planning for a Complex Buying Process (2h 15mins)

When considering the journeys your customers take to your website, learn how to optimise the various channels you can use to attract them.

Knowledge Gain:

Channel Planning  |  The Importance of Putting Mobile First  |  Adaptability in the Workplace  |  The Changed Buying Process 

Toolkits:

• Content and Channel Matrix Template

• Channel Performance Tracker

• Targets and KPIs Toolkit

• Digital Marketing Campaign Brief Template

Case Study/Webinar:

Influencing Change Through Digital Channels: with DrinkAware

Expert Insights:

Omni-Channel Marketing

Module 4 - Becoming a Digital Leader (2h 51mins)

Underpin your digital strategy by developing strong and robust digital leadership.

Knowledge Gain:

Transitioning From Managing to Leading |  Fundamentals of Digital Leadership  |  Successful Collaboration  |  Critical Skills for Senior Digital Marketing Leaders 

Toolkits:

Master your Presentations

Case Study/Webinar:

Ahead of the Game: DMI (Podcast)

Expert Insights:

• Planning for the future of Marketing with Olivia Kearney

• Digital Marketing Predictions for InsurTech