Digital Display Course Overview

With a focus on career-ready learning, and delivered through a blend of essential reading, case studies and useful toolkits, this course will quickly make you familiar with digital display and advertising campaigns.

• 4 Interactive Modules.

• Associate Level Certification.

• 7 Hours self-paced learning content. 

• FREE DMI Membership included.

• Practical Toolkits and Templates.

Key skills and competencies you will gain

Project Management  | Advertising Campaigns  | Graphic Design  | Script Writing

| Measuring Data  | Budget Management 

Module 1 - Project Management and Planning an Advertising Campaign (1h 6mins)

Develop your knowledge of display advertising by focusing on project management skills and how best to plan a digital advertising campaign.

Knowledge Gain:

Fundamentals of Display Advertising | Project Management 

Toolkits:

• Buyer Persona Template

• Digital Marketing Campaign Brief

• Digital Media Plan Template

• One-year Gantt Calendar Template

• Content and Channel Matrix Template

Expert Insights:

Omni-Channel Marketing

Module 2 - Creativity and Preparing an Advertising Campaign (2h 1mins)

Understand display platforms, and how to use your creative skills to best effect as you set up your campaigns.

Knowledge Gain:

Setting up a Display Advertising Campaign  | Graphic Design Principles and Best Practices  | How to Write a Video Marketing Script  | How to Make Videos Without Hiring a Professional  | Enhancing Your Creativity  

Toolkits

Brand Style Elements Template

Module 3 - Creating a Display Advertising Campaign (2hr 0mins)

Deepen your knowledge of campaign creation, display strategy and targeting fundamentals.

Knowledge Gain:

Creating a Display Advertising Campaign  | Targeting and Bidding in a Display Advertising Campaign  | The Beginner's Guide to Programmatic Advertising  | Using Google Ads for Video  

Case Study/Webinar:

Tinder: Taking Dating into a Dystopian Future?

Module 4 - Data, Collaboration, and Optimizing Campaigns (2hr 19mins)

Develop your knowledge by learning how to work with data to measure and optimize your campaigns. Learn effective ways to work with others – external agencies, team members, and colleagues.

Knowledge Gain:

Measuring and Optimizing Display Advertising Campaigns   | 6 Tips to Re-engage Your Audience Working With Others   | Successful Collaboration

Case Study/Webinar:

Best Practices for Working with a Digital Agency

Toolkits:

• Media Budget Tracker

• Targets and KPIs - Your Essential Toolkit
  

Expert Insights:

Creating Successful Content and Advertising Strategies with Brian Lavery