Data and Web Analytics Course Overview

With a focus on career-ready learning, and delivered through a blend of essential reading, case studies and useful toolkits, this course will quickly make you familiar with the core principles and best practices in analytics and data management.

• 5 Interactive Modules.

• 11 Hours self-paced learning content.

• Practical Toolkits and Templates.

• Associate Level Certification.

• FREE DMI Membership included.

Key skills and competencies you will gain

Collecting and Processing Data | Data Cleansing | Data Analysis and Forecasting | Problem-Solving

Data Security | Presentation Skills | Visualizing and Reporting Data | Agile Thinking

Module 1 - Data and Analytics Fundamentals (3h 37mins)

Uncover the insight behind your data. This module brings you through data basics and how to get the most out of the data you already have at your fingertips.

Knowledge Gain:

Understanding Data & Analytics Fundamentals  | Best Alternatives to Google Analytics  | Big Data and Data Mining  | Machine Learning, AI, Analysis Types, and Forecasting 

Tool Walkthroughs:

• Google Analytics

• Moz

• Google Search Console

• Facebook Ads Management and Facebook Business Manager

• Facebook Insights

• LinkedIn Campaign Manager and LinkedIn Analytics

Case Study:

Spotify

Expert Insights:

Some Inspiring Uses of AI in Digital Marketing

Module 2 - Data Collection and Data Privacy (2h 18mins)

Learn how to manage, store and use data in a way that keeps your customer privacy at the heart of your business.

Knowledge Gain:

Preparing and Managing Data  | Agile Thinking |  Adaptability in the Workplace  

Case Studies:

• Salesforce

• Slack

Expert Insights:

• The Risks with Digital

• Privacy in the Age of Siri and Alexa

Module 3 - Data Security and Compliance (1h 40mins)

Good data management is underpinned by secure, compliant data gathering and management. Demonstrate best practice to your customers and web visitors using the GDPR and CCPA learnings below.

Knowledge Gain:

Laws and Guidelines  | Get Ready for the California Consumer Privacy Act (CCPA)  | Key Concepts of GDPR  | GDPR Enforcement: How the 2019 Google Fine Made a Statement  | Preparing Your Business for GDPR 

Case Study:

Netflix

Expert Insights:

Brian Lavery (AccuWeather) on Data and GDPR

Module 4 - Data and Marketing (1h 42mins)

Your email database is one of your biggest assets. Nurture it, segment it and use it creatively to deliver high impact digital marketing results that dramatically improve your ROI.

Knowledge Gain:

Managing Email Data | Growing an Email Subscriber Database | Practical Guide to Email Marketing Metrics  

Case Study:

The Skimm

Toolkits:

• Practical Guide to the Top Email Marketing Automation Tools

• Email and Social Media ROI Calculator

Module 5 - Visualizing and Presenting Data (2h 42mins)

Present and summarise the key findings contained in your data. Learn how creative visualisation and presentation can help share a wider understanding of what your data is telling you.

Knowledge Gain:

Reporting, Visualization, and Presenting Data |  Improving Your Presentation Skills |  The Best Analytics Tools for Digital Marketing |  Enhancing Your Problem-Solving Skills |  Data-driven Reporting 

Toolkits:

• Practical Techniques to Help Analyse Data Using MS Excel

• Funnel Conversion Reporting

• Master Your Presentations

Case Study:

Analytics and Harnessing Customer Intelligence with Drinkaware

Expert Insights:

• Excel Magic

• Hands-on With Analytics