Digital & Social Selling Course Overview

With a focus on career-ready learning, and delivered through a blend of essential reading, case studies and useful toolkits, this course will quickly give you the social selling tools that are an essential part of any successful sales strategy.

• 5 Interactive Modules.

• Associate Level Certification.

• 6 Hours self-paced learning content.

•  FREE DMI Membership included.

• Practical Toolkits and Templates.

Key skills and competencies you will gain

Digital Sales  |  Social Selling  |  Targeting Personas  |  Social Intelligence

Target Marketing  |  Content Management  |  Up-selling & Cross-selling  |  Data Analytics

Module 1 - Fundamentals of Social Selling (58mins)

This module will cover how the buying journey has fundamentally changed. Learn how social media helps with delivering your message and how to integrate digital sales tools.

Knowledge Gain:

The Changed Buying Process  |  Key Concepts of Social Selling  |  Advantages of Social Selling for Business 

Toolkits:

Social Media Profile Checklist

Module 2 - Finding and Targeting Prospects (1hr 25mins)

Craft and refine target personas. Use social intelligence and listening tools to monitor online interactions and behavior. Use digital research to help you show up at the right time.

Knowledge Gain:

Building Customer Personas  |  Agile Thinking   |  Researching to Refine Personas   |  Social Listening & Intelligence   |  Preparing for Engagement  

Toolkits:

• Prospecting Practical Toolkit

• Buyer Persona Framework

• CMO Persona Template

Module 3 - Attracting Customers (51mins)

Learn techniques to show up in your target’s social feeds. Create and curate content for social selling and build a network of buyers.

Knowledge Gain:

The Needs of your Target Audience  |  Creating and Curating Content  |  Matching Content with Channels  |  Building and Engaging your Network 

Toolkits:

Content Tool: Seek, Sense, Share

Module 4 - Increasing Engagement (58mins)

A deep look at the needs and motivations of buyers. Curate content that they desire to see. Analyze how best to satisfy and build a lasting rapport.

Knowledge Gain:

Understand your Buyer   |  Acquiring the Right Content  |  Adding Insight for Buyers |  Sharing Content to Build Engagement  

Expert Insights:

Content Curation with Anders Pink

Module 5 - Closing and Retaining (58mins)

This module covers how to keep building your buyer community and use social to engage and convert more. You'll also learn how to up-sell and cross-sell via digital platforms.

Knowledge Gain:

Strengthening Buyer Relationships |  Encouraging Direct Engagement  |  Using Social Tools to Increase Conversion  |  Upselling and Cross-selling  |  Building a Deeper Post-sale Relationship 

Toolkits:

BANT Practical Tool