Syllabus Overview

The Certified Digital Marketing Professional Course provides an in-depth and comprehensive introduction to the core essentials of digital marketing. Validated by the Digital Marketing Institutes Industry Advisory Council, the learning content is informed and designed by experts and offers learners the opportunity to gain a globally recognised professional certification.

Course topics:

  1. Digital Marketing Foundations
  2. Website Optimisation
  3. Content Marketing
  4. Social Media Marketing
  5. Search Engine Marketing (SEO)
  6. Paid Search
  7. Display & Video Advertising
  8. Email Marketing
  9. Analytics
  10. Digital Strategy

What will you learn?

By earning this certification, you will be able to:

  • Conduct digital research, set business objectives for campaigns and develop a targeted digital marketing strategy
  • Build and publish a well-designed and high performing and optimised website aligned to your business goals
  • Create and curate compelling and innovative content that drives ROI
  • Set up, optimise, create, execute and report on organic and paid ad campaigns on Facebook, Twitter, LinkedIn, Instagram & Snapchat
  • Boost your website’s organic ranking by optimizing technical on-page and off-page elements
  • Create and manage paid search campaigns in Google AdWords and use Google Analytics to measure performance
  • Use Google AdWords to create display and video advertising campaigns and ads using a variety of platforms to evaluate their impact and performance
  • Design effective emails that generate leads, retain customers and inspire evangelists
  • Set goals for your business and website, and understand how analytics tools are used to help measurement
  • Use owned, accessed, desk, audience, competitor and social listening research to create a how-to guide for all digital marketing activities

*Full course details can be found in the downloadable brochure.

*Full module details can be found in the downloadable brochure.