Module 8 - Email Marketing

The Email Marketing module will teach you the fundamentals of email marketing and how to strategize your delivery plan to test, optimize and report on the performance of campaigns.

This module will help you understand the fundamentals of email marketing and the impact of permissions, mobile, buyer journey and marketing lifecycle.

It will help you apply the core principles, techniques and actions for developing a high performing email marketing strategy. It will also ensure that you can design effective emails that generate leads, retain customers and inspire evangelists.

In the creation of campaigns, you will know best practice and explore email tests, metrics and statistics to report and optimize a campaign. It will also help you to understand the techniques, process and value of marketing automation.